Festive sales in India

Analysts credited increased shipments to India & China for the end of a period of continuous decline in sales for the smartphone market.

After a steady decline in the sales of smartphones in the global markets, a recent report from Counterpoint Market Research shows that quarter 3 of 2019 sales of smartphones remained stable after a long time. This was largely due to sales from festival and holiday times in India and China respectively.

Shobhit Srivastava, research analyst at Counterpoint Research, said Shobhit Srivastava, who commented on the relative increase and elaborated the observations in the market behavior, “The global smartphone market ended a long period of continuous decline from year to year in the third quarter of 2019 due to increased deliveries in India and China, the two top focus markets for each player in the mobile value chain. “

“In India, the OEM smartphones began preparing early for the festive Diwali season this year with healthy channel build-ups. In China, Huawei, OPPO and Vivo continued to see healthy demand for channels ahead of the Golden National Golden Week holiday in October, which led the market to grow positively by 6 percent in succession, ”he added.

While Huawei, Realme, Samsung and Tecno recorded an increase in their total sales as well as market shares, the global delivery number was 380 million units. This is competitive with 379.8 million sales units from the third quarter last year.

Smartphone sales

The year 2020 would also be a better sale of smartphones “and will surely continue to increase the upward trend of the overall smartphone average sales price,” said Peter Richardson, Counterpoint’s Research Director. Analysts said so, keeping in mind the expanding interests in 5G as well as infrastructure.

The growth of 5G also prompted analyst Tarun Pathak to give some words of caution to telecommunications equipment and smartphone maker Huawei. “… The market can quickly transition to the upcoming 5G wave that could affect its market share in the coming quarters,” he said.

In this context, the company this year saw an increase of 4 percent of market shares that Pathak credits, “the growing sense of nationalism towards Huawei in the midst of the US-China trade war combined with an aggressive marketing strategy in China”.

However, beyond its home sales in the Middle East, Europe and Latin America suffered from its fallout with Google’s operating system for smartphones and services.

Sales results from all other companies can also be seen in the image shared above.

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