Backlinks (also known as “inbound links,” “inbound links,” or “one-way links”) are links from one website to another. Google and other major search engines consider backlinks to be a “vote” for a particular page. Pages with a large number of backlinks usually have a high organic ranking on search engines.
Why are backlinks important?
Backlinks are basically votes from other websites. Each of these votes tells search engines that “this content is valuable, reliable, and useful.”
Therefore, the more of these “votes”, the higher your site will rank on Google and other search engines.
Using links in search engine algorithms is nothing new. In fact, backlinks were the foundation of Google’s original algorithm (known as “PageRank”).
Since then, Google has made thousands of changes to the algorithm, but backlinks are still an important classification signal.
For example, an industry survey we conducted found that links continue to be Google’s primary ranking signal. And Google confirmed that backlinks remain one of their top three search engine ranking factors.
What kind of backlinks are worth?
Not all backlinks are created the same.
In other words, if you want to rank high in SERP, focus on high quality backlinks.
In other words:
A single quality backlink can be stronger than a 1,000 low quality backlinks.
You can see that high quality backlinks have the same main functionality.
# 1: From a trusted and trusted website.
#2: The anchor text of the link contains the target keyword. Just in case, the anchor text is the display text part of the link. In general, links should include anchor text that contains the target keyword.
# 3: The sites (and pages) that link to you are locally related to your site If a website links to another website, Google wants to make sure that the two sites are related.
# 5: The link comes from a domain that was not previously associated with you.
There are two basic types of backlinks, one of which is more valuable than the other. Take a quick look at all of them and see how they affect your site. The Nofollow tag tells search engines to ignore the link. It does not pass value from one site to another. Therefore, it usually does not help improve search position or visibility.
Dofollow links are the type of backlinks that everyone wants. Keep in mind that the ones that come from respected sites are the most valuable. This type of backlink helps improve your ranking on search engines.
However, there are dofollow links that are considered bad or “toxic”. These links are from suspicious sites or are obtained in violation of search engine terms and conditions.
This could cause Google to penalize or deindex your site. Keep in mind that it is the quality, not the amount of backlinks, that makes a difference in the ranking.
Obtaining backlinks is an important part of offsite SEO. The process of obtaining these links is known as link acquisition or link building.
Some backlinks are inherently more valuable than others. Tracked backlinks from sites with reliable and popular permissions are considered the most desirable backlinks to obtain, but backlinks from sites with low permissions and potential spam are usually , On the other side of the spectrum.
Whether or not a link is followed (that is, whether or not the site owner specifically tells search engines to pass the fairness of the link) does matter, but don’t completely ignore the value of nofollow links. .. You can enhance your brand just by posting it on a high-quality website.
It takes time and effort to build backlinks to your site. Here are 7 easy ways you can start building high quality backlinks for your website.
Add a link to your site in your social media profile.
Search Google for posts that already have a high score, improve and extend them.
Create list posts, “how-to” posts, “reason” posts, infographics, or posts with embedded videos. These formats usually get more backlinks than standard messages.
Write the ultimate guide. These are very long messages in thousands of words, covering every corner of the topic.
Write guest posts on other blogs and websites
Contact influential people in your niche or industry and tell them about articles on your site that they may want to link to.
Interview influencers in your industry and send them links, they will definitely link back to your site.
You can also start with a competitive backlink survey. To be able to do this, you need to look at the backlinks of your competitors who are scoring well.
How can I check the backlinks?
There are several backlink monitoring tools, such as Google Search Console, SEMRush, and Ahrefs, that allow you to see your website’s backlinks.
Monitoring your backlinks is very important. Google’s webmaster guidelines require you to ask toxic website owners to remove links from your site. Otherwise, Google may penalize your website and your page rank in search results will begin to decline.
Therefore, it is important to know how to answer the following three questions:
Where are all the backlinks?
How can I tell if they are toxic?
How do I contact the owner of a toxic linked site?
Fortunately, the answer is simple with the right tools.
You can use Google Search Console to expand your site and display backlinks, but this can be time consuming and limited in what you can do.
However, faster and better tools are available. For example, you can use SEMrush to quickly answer all three important questions.
SEMrush has two main areas, especially related to backlinks. The first is the Backlink Analytics section where you can investigate your competitors, and the second is the Backlink Audit section.