Take cover, Chick-fil-A: The Popeyes chicken sandwich is coming back
Earlier this year, Kanye West complained to Santa – no, check it out; it was David Letterman in his Netflix series, “My Next Guest Needs No Introduction” – as liberals often bully Trump supporters like himself. “We don’t have to feel the same way, but we have the right to know what we feel,” West told Letterman.
Fast forward to Friday, when West dropped his latest album, “Jesus Is King,” an effort described by a critic as a “clear proposition for Christian hip-hop.” Among the 11 songs on the album is one entitled “Closed” on Sunday, “a kind of love letter and the sermon on faith, church, and Chick-fil-A. Some sample texts:
Closed on Sunday, you my Chick-fil-A
Hold selfies, put away ‘Gram
Get your family, hold your hand and pray.
As if to prove it won’t be bullied by a famous rapper or contest, Popeyes announced on Monday that it will reintroduce the chicken sandwich that for a brief moment in summer united America – mostly in a series of fast-food chain reviews. Given the widespread appeal, the return of the sandwich was predictable. What was not was the sandwich’s comeback date: November 3. That, if you didn’t hear it, is Sunday.
It’s the day Chick-fil-A is closed, a tradition that can be traced back to doomed founder S. Truett Cathy’s Southern Baptist faith.
If this sounds like a slap on Chick-fil-A’s cheek – a chain repeatedly calling for its support from anti-LHBTQ organizations, even after the company belittled its conservative agenda – so be it. It absolutely is. Popeye’s brief announcement video provides plenty of evidence.
If you haven’t followed the Popeye Chicken Sandwich story, let’s summarize briefly:
• In August, Popeyes unveiled its crispy chicken sandwich, available with pickles on a brioche bun, with either mayonnaise or a spicy Cajun sauce.
• Everyone in the food medium waves over the sandwich (and takes their jabs at Chick-fil-A’s policy).
• Chicken sandwich sandwiches spring the springs of Chick-fil-A, the US’s third-largest restaurant chain.
• Popeyes responds with a classic two-word Southern phrase, which starts summer fried chicken sandwich wars.
• Popeyes sells so many sandwiches, so fast that the chain burns through its entire warehouse at the end of August. It hopes to get the item back “as soon as possible.”
• At least one customer, who would not accept the bad news, pulls a gun on a Popeyes in Houston and apparently hopes the weapon would magically turn up a sandwich.
• The chain suggests that customers can bring buns to Popeyes and build their own sandwich. The dazzling emoji gets a workout on social media.
• Two months after the crispy chicken sandwich goes AWOL, Popeyes announces his return via a statement that is two words long. It says, “I’m back.”
The implication here is clear: Popeye’s chicken sandwich is as big as Michael Jordan in his Airness glossy day. Certainly bigger than Kanye West.
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