It has only been a few days since Bard of Blood started, but Netflix is already starting its marketing machine for the next original from India: Upstarts. We have a trailer and release date – October 18 – for Upstarts, following three graduates who are “determined to ride the burgeoning wave of start-up companies” and “out to change the world while earning millions.” Directed by debutante Udai Singh Pawar, Upstarts stars Priyanshu Painyuli (Bhavesh Joshi Superhero), Chandrachoor Rai (office versus office), Shadab Kamal (Har Har Byomkesh), Rajeev Siddhartha (Bekaaboo), Sheetal Thakur (Mrij Mohan Amar Rahe), Ninad Kamat (Airlift), Swati Semwal (Fanney Khan) and Eijaz Khan (City of Dreams).
Upstarts was first announced by Netflix at a showcase event in Singapore last November, along with eight others, including the critically acclaimed Soni crime drama released in January, the Priyanka Chopra-produced Marathi drama Firebrand in February, the Madhuri Dixit-produced Marathi comedy-drama August 15 in March, the romantic drama music teacher in April and the Mithila Palkar, Abhay Deol-starrer comedy chopsticks in May. Only two – the horror Bulbul from the period produced by Anushka Sharma and the book-based romantic drama Cobalt Blue – remain from last year’s announcement, while the last of them, Hotel Mumbai, never came to Netflix due to rights issues.
Since then Netflix has added 10 more announcements to its Indian film in April, including films produced or directed by people such as Shah Rukh Khan, Anurag Kashyap, Zoya Akhtar, Karan Johar, Dibakar Banerjee (Khosla Ka Ghosla!), Ronnie Screwvala (Uri : The Surgical Strike), Farah Khan (Main Hoon Na), Sudhir Mishra (Hazaaron Khwaishein Aisi), Sooni Taraporevala (Salaam Bombay!), Atul Sabharwal (Aurangzeb), Shashanka Ghosh (Veere Di Wedding), and Ruchi Narain (Kal: Yesterday and tomorrow). Netflix then signed a long-term agreement with Johar in September, before the Sushant Singh Rajput, Jacqueline Fernandez-starrer Drive, was announced as the first release.
Here are the official synopsis for Upstarts, via Netflix:
“Upstarts is a bromance about three graduates – Kapil (Painyuli), Yash (Rai) and Vinay (Kamal) – from the small town of India, fascinated by the startup mania that floods the country. The three friends now want to set up their own company that will change the world, while naturally making a lot of money. Entering the roller coaster of big dreams, big money and bigger sharks, they face the biggest question: what is more valuable, their dreams or their friendship? “
Upstarts are from October 18 on Netflix in India and the rest of the world. It is produced by Raja Menon, Janani Ravichandran and Jawahar Sharma from Bandra West Productions, who previously worked on the remake Chef of Saif Ali Khan-starrer. Netflix claims that Upstarts is “supported by real heroes from the startup world in Bengaluru.”
The only other Netflix original from India in October is a Diwali special from Mighty Little Bheem, which will also be released on October 18.